Hankook Shell Oil (002960) 🔎 In-depth
KOSPI · Price as of 2026-08-06 · Updated 2026-08-09
Hankook Shell Oil makes and sells lubricants under the global Shell brand in Korea, producing automotive, commercial-vehicle, industrial and marine lubricants and greases at its Yongdang plant in Busan; rather than refining crude, it blends and brands base oil and additives, so with little heavy capital investment it is lifting margins with premium products using GTL base oil. On March 30 it announced a corporate-value-enhancement plan setting out predictable shareholder returns and a mid-to-long-term dividend policy, and its 2025 payout ratio was 97% with a total dividend of ₩46.8 billion, up 33% year on year. What stands out is that its strength is the stability of generating an ROE of 34%, a net-cash position and a dividend yield in the 7% range from a capital-light brand business; on the other hand, revenue growth is a gentle 1-5% a year, so profit relies on margin improvement, margins can be squeezed if base-oil prices or exchange rates swing, and trading is thin.
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30-second brief
Pulled directly from the computed values below — not a separately written opinion.
What do the SourceComputedEstimateReading tags mean?
Source filings and exchange data · Computed calculated from public data · Estimate our own unverified projection · Reading drafted automatically, then rule-checked. See AI & Automation.
Core valuation metric
This stock's effective sub-sector is “Oil Refining” (Chemicals, Refining, Steel & Materials), a type typically read first through P/B.
Refining is a cyclical business whose profits swing with crude prices and refining margins, ballooning in good times and often turning to losses in bad ones. That makes price-to-book (P/B) — the price against the value of the large refining asset base — the first lens rather than current-year earnings multiples.
Price against assets alone says little about where the cycle stands. Reading it together with price against this year's expected earnings shows how far profits have recovered.
This note explains how each sector is typically valued and is educational context only, not investment advice.
At-a-glance assessment financial health · growth · profitability · valuation
- Debt ratio, current ratio and interest burden all look healthy.
- Revenue rose 5.4% year over year, and the pace is quickening (3-year trend: rising).
- Most recent quarter (Q1 2026) revenue was 1.4% higher than a year earlier.
- ROE is 45.3% (total-net basis). It is above the sector average.
- Operating margin is 15.7%.
- A sector-metric and in-depth research verdict — see “Valuation vs peers” below for the basis.
Ownership & governance As of 2025-12-31
Largest shareholder Shell Petroleum B.V. 53.85% (individual)
Controlling bloc incl. related parties 53.85%
With the controlling bloc holding 54%, control is very secure but the free float is thin.
🔎 In-depth analysis Reading
Hankook Shell Oil makes and sells lubricants under the global Shell brand in Korea. At its Yongdang plant in Busan it produces automotive, commercial-vehicle, industrial and marine lubricants and greases. Most of its revenue comes from lubricant sales, followed by greases. It is not a refiner that processes crude oil; rather, it buys base oil (raw oil) and additives, then blends and brands them for sale. As a result it needs no large refining-plant investment, and recently it has been lifting the share of premium, highly synthetic lubricants using GTL base oil to raise its margins.
The latest close is ₩499,500 and the market capitalization is ₩649.4 billion. The price sits below its 20-day moving average (₩501,225) and above its 60-day moving average (₩498,325). Short-term and medium-term trends are diverging, so the direction is best read separately. The RSI (a supplementary indicator that gauges the strength of gains versus losses over the past 14 days on a 0-100 scale) is 50.6, a neutral level. The one-month change is +0.8%, the three-month change is +3.5%, and the position relative to the 52-week high is -13.9%. Relative strength versus the KOSPI is 47 (on a 1-99 scale, converted from returns against the index over the past year with more weight on recent performance; higher means stronger than the market). It is stronger than roughly 47% of all stocks. Over the past three months it outpaced the index by 22.8%. Chart interpretation is best done alongside trading volume and the dates on which disclosures occur.
Profitability is this company's greatest strength. ROE (how much is earned in a year on equity) is very high at 34.4%. The operating margin is 15.3% and the net margin is 14.0%. The balance sheet is in a net-cash position. Net debt (total borrowings less cash; negative means net cash) is -₩40.1 billion, so it holds more cash than debt. With a current ratio of 318% and interest coverage of 426x, there is no strain on financial stability. One thing to note when looking at valuation: the P/B (how many times net assets the price represents) looks high at 4.4x, but this is a feature of a capital-light brand business that earns through its brand without large facilities. Book equity is small, which makes the P/B look large; that does not by itself mean the stock is expensive. EV/EBIT (enterprise value including debt divided by operating profit, an extended form of the P/E) is 11.0x and the FCF yield (the ratio of cash actually generated to market cap) is 6.3%, so cash-generation is solid.
Revenue is rising gently. 2025 revenue was ₩345.0 billion, up 5.4% year on year, and the revenue growth rate has quickened bit by bit over the past three years. Profit grew even faster than revenue. In 2025 operating profit rose 14.9% and net profit rose 31.6%. This is not because revenue grew a lot but because margins improved as the share of premium products increased. That trend continued in Q1 2026. Revenue rose a gentle 1.4%, but operating profit rose 10.3% and net profit rose 14.1%. It is clear that the core of growth is margin, not volume. If this trend simply continues, this year's net profit is likely to land somewhere around ₩53.0-55.0 billion, above last year's ₩48.2 billion. The P/E on last year's results is 12.9x, but on this year's expected earnings it falls to around 11x.
The most notable disclosure is the corporate-value-enhancement plan of March 30, 2026. The company said it would raise investor trust through a predictable shareholder-return policy and disclose a mid-to-long-term dividend policy. In fact, the 2025 payout ratio (the share of net profit paid out as dividends) was 97%. It effectively returned almost all of what it earned to shareholders. The total dividend was ₩46.8 billion, up 33% year on year, and it also met the tax-law criteria for a high-dividend company. As growth axes it set out expanding premium, high-value lubricants and developing new business areas. In May, the Q1 2026 report and a corporate-governance report were released.
The strengths are clear. It earns an ROE of 34% from a capital-light brand business, is in a net-cash position, and returns most of its net profit as dividends. A dividend yield in the 7% range is attractive given this stability. A P/E of about 11x on this year's expected earnings is hard to call expensive given the high profitability and dividend. Rather, once the optical effect that makes last year's P/E look high is stripped away, it is a reasonable range. There are also cautions. Revenue growth itself is a gentle 1-5% a year, so profit growth leans on margin improvement. If base-oil prices or exchange rates swing, margins can be squeezed. With a small share count, trading is thin and the price can be volatile, which should be watched together. In summary, this is a strong stock from a perspective that prizes a high dividend and steady cash-generation over explosive growth, and one of limited appeal from a perspective expecting rapid top-line expansion.
🔎 Valuation vs peers Fairly valued
Compared against listed companies in Korea's lubricant and base-oil business. Because Hankook Shell Oil earns through brand and blending without refining facilities, it differs in character from facility-heavy chemical and refining names.
| Peer | P/E | P/B | ROE |
|---|---|---|---|
| Michang Oil Industrial | 3.72x | 0.52x | 16.83% |
| Korea Petrochemical Ind. | 18.68x | 0.31x | 5.10% |
The peers Michang Oil (P/E 3.5x, P/B 0.5x, ROE 14%) and Daehan Petrochemical (P/E 22.7x, P/B 0.4x, ROE 2%) are low-P/B, low-ROE structures with a lot of facilities. Hankook Shell Oil is the opposite, a facility-light brand business, so its P/B is high at 4.4x, but behind that stands an ROE of 34%. Judging it expensive on P/B alone is a mistake. The P/E of 12.9x on last year's results is a figure that does not fully reflect the earnings improvement, and on this year's expected earnings it is around 11x. Given the high profitability and dividend, this multiple is not excessive. Weighing the dividend yield in the 7% range and the net-cash position together, it is judged to be in a fairly valued range.
Price history Close · MA20 · MA60
The latest close is ₩499,500 and the market capitalization is ₩649.4 billion. The price sits below its 20-day moving average (₩501,225) and above its 60-day moving average (₩498,325). Short-term and medium-term trends are diverging, so the direction is best read separately. The RSI (a supplementary indicator that gauges the strength of gains versus losses over the past 14 days on a 0-100 scale) is 50.6, a neutral level. The one-month change is +0.8%, the three-month change is +3.5%, and the position relative to the 52-week high is -13.9%. Relative strength versus the KOSPI is 47 (on a 1-99 scale, converted from returns against the index over the past year with more weight on recent performance; higher means stronger than the market). It is stronger than roughly 47% of all stocks. Over the past three months it outpaced the index by 22.8%. Chart interpretation is best done alongside trading volume and the dates on which disclosures occur.
Relative performance stock vs index · start = 100
Excess return vs index · 3M +22.77% / 6M -9.00% / 12M -41.79%
Key metrics Computed vs whole-market median
Valuation
The P/E of 13.46x is in line with the whole-market median (12.97x). The P/B of 5.89x is above the whole-market median (0.84x).
Enterprise value (EV)
EV = market cap + net debt. It reflects cash and debt, so it captures the real cost of the whole business that market cap alone misses; lower multiples are cheaper relative to earnings or sales.
Intrinsic value (DCF estimate) Estimate
Model output — not a price target. This is what the formula returns under the assumptions below, not a view on where the share price should go.
DCF (discounted cash flow) estimate — discount rate 9.2%, initial growth 10.0%→terminal 2.0%, 10-yr forecast, free-cash-flow basis, forward earnings power normalized 1.12x. A reference range that shifts materially with assumptions.
Profitability & financials
Return on equity (ROE) is 45.3%, above the whole-market average (3.0%). The operating margin is 15.7%. The debt ratio is 100.8%, so the financial structure is moderate.
Growth FY2025 · annual report (separate)
| Item | 2023 | 2024 | 2025 | YoY |
|---|---|---|---|---|
| Revenue | $225.1M | $229.8M | $242.3M | +5.44% ↑ faster |
| Operating profit | $29.7M | $32.3M | $37.1M | +14.85% ↑ faster |
| Net profit | $26.3M | $25.8M | $33.9M | +31.57% ↑ faster |
| 5-year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $169.6M | $211.9M | $225.1M | $229.8M | $242.3M |
| Operating profit | $26.7M | $24.6M | $29.7M | $32.3M | $37.1M |
| Net profit | $20.4M | $18.8M | $26.3M | $25.8M | $33.9M |
| Revenue CAGR | 4-yr avg 9.34% | ||||
Revenue rose 5.4% year over year (2023 ₩320.5 billion → 2024 ₩327.2 billion → 2025 ₩345.0 billion), and the three-year trend is 'rising'. The pace of growth also quickened from the prior year. Operating profit rose 14.8% year over year. Profit is growing at an accelerating pace. Over the 5 years on record, revenue compound annual growth (CAGR) is 9.3%. The two-year revenue CAGR is 3.8%. In the most recent quarter (Q1 2026), revenue was 1.4% higher than the same period a year earlier.
Latest quarterly results Source Q1 2026 · vs year-ago
Technical indicators Computed
What stands out
- The dividend yield, at 7.2%, is on the high side.
- ROE of 45.3% points to solid profitability.
- The balance sheet is stable in terms of debt and liquidity.
Points to watch
- The price is high versus peers, so expectations already appear priced in.
Recent news & events searched · sourced
- 2026-03-30FilingCorporate-value-enhancement plan disclosure. Set out a predictable shareholder-return policy and a mid-to-long-term dividend policy, and presented quality growth centered on premium lubricants as the goal.A signal that raises the predictability of shareholder returns. Supports confidence in dividend stability. Source
- 2026-03-27DividendTotal profit dividend of ₩46.8 billion confirmed on the 2025 year-end basis. Up 33% from ₩35.1 billion the prior year, with a payout ratio of about 97%, meeting the tax-law criteria for a high-dividend company.Reaffirms the maintenance of a high payout ratio. The basis for a dividend yield in the 7% range. Source
- 2026-05-15EarningsQ1 2026 report. Revenue ₩91.3 billion (+1.4%), operating profit ₩16.0 billion (+10.3%), net profit ₩14.0 billion (+14.1%). Profit growth outpaced revenue as the share of premium products expanded.Confirms the continuation of margin-led growth. The basis for this year's earnings improvement. Source
- 2026-05-29FilingCorporate-governance report disclosure. Discloses governance status such as board operation and shareholder rights.A neutral routine disclosure. A reference for governance transparency. Source
Figure cross-check computed ↔ external
Recent filings Source
- 2026-05-29Corporate governance report
- 2026-05-15PeriodicQuarterly report (amended)
- 2026-05-15PeriodicQuarterly report
- 2026-03-30Disclosure
- 2026-03-27Disclosure
- 2026-03-27Shareholders' meeting notice
- 2026-03-23Amended filing
- 2026-03-23Amended filing
- 2026-03-19Audit report
- 2026-03-19PeriodicAnnual business report
- 2026-03-13Amended filing
- 2026-03-13Amended filing
📖 Plain-language glossary — expand if you are new to this
- P/E
- How many times a year's net profit the price is worth (lower is cheaper relative to earnings). The P/E here is on trailing (last full-year) results; for companies whose earnings swing fast (memory chips and other cyclicals/high-growth), a forward P/E on this year's expected earnings is more accurate.
- P/B
- Price relative to net assets (equity). Around 1x means it trades near book value; below 1x means below book.
- P/S
- Price relative to a year's revenue — useful for growth companies with thin earnings.
- Net debt / EV
- Net debt = interest-bearing debt − cash. Negative means more cash than debt (net cash). EV (enterprise value) = market cap + net debt, closer to what it would cost to buy the whole business.
- EV/EBIT · EV/EBITDA · EV/Sales
- Enterprise value against operating profit (EBIT), EBITDA, or revenue. Unlike P/E these reflect debt and cash; lower is cheaper relative to earnings power or sales.
- FCF / FCF yield
- Free cash flow = operating cash − capex, the cash actually left over. FCF yield = FCF ÷ market cap; higher means more cash generated per unit of market value.
- Intrinsic value (DCF)
- Future free cash flow (or, for some capex-heavy but profitable names, forecast earnings) discounted to today to estimate per-share value. Because it shifts a lot with the discount-rate and growth assumptions, it is shown as a bear/base/bull range, and the basis and assumptions are disclosed in one line beneath it.
- ROE
- How much profit the company earns in a year on its equity (%). Higher means better returns on capital.
- EPS / BPS
- Earnings per share / net assets (book value) per share.
- Operating / net margin
- Profit left from the core business / final profit after tax and interest, per unit of revenue.
- Debt ratio
- Debt relative to equity (%). Higher means more reliance on borrowing (norms vary by sector).
- Current ratio
- Assets convertible to cash within a year against debt due within a year. Above 100% leaves some short-term headroom.
- Interest coverage
- How many times operating profit covers the interest owed. Below 1x means operating profit alone struggles to cover interest.
- Dividend yield / payout ratio
- The year's dividend as a % of today's price / the share of earnings paid out as dividends.
- Revenue CAGR
- Multi-year growth expressed as a single yearly average (compound annual growth rate).
- RSI (short-term signal)
- Whether recent price action is overheated or beaten down. Above 70 is overbought, below 30 oversold.
- MA20 / MA60 (moving averages)
- The 20- and 60-day average price. Price above them signals a firmer short-term trend.
- vs 52-week high
- How far below the past year's peak the price sits now (%).
All figures are for reference only; how they read varies by sector and over time.
Sources: Korea FSC market-price API (data.go.kr), OpenDART, KRX/KIND — public data only.
Bong Stocks presents public-data-based information for reference only. It is not investment advice and contains no target prices, ratings, or buy/sell recommendations. Verify independently before making any decision.